Lead Generation is the most talked about topic in the marketing world.But what is Lead Generation? How does it help? Be it a small startup business or a big multi-million Rand business, lead generation is the only common word that is used the most by the marketing and management team of any company.Lead generation is actually what gives meaning to even run a business. It is like the blood in the veins of an organization. What is a lead?a lead can be anyone who has expressed his/her interest in your product or services. A lead can come through any source such as a website, Social media, word of mouth or even through a phone call.Digital marketing solutions that direct traffic to the website, improve search engine rankings and increase our referrals. What is online lead generationIt is the most important aspect of Online Marketing which refers to developing the interest of a possible consumer by providing them the information about your products or services. Lead generation is basically developing an interest in a person so much so that he/she contacts you for more information and perhaps even end up buying it. Lead generation is a start to the process which ultimately leads to a possible customer transforming into a regular customer down the line. So having a lead generation strategy is imperative for you and your business. Why is it important?The vast majorities of salespeople are losing the will to work in the area when they think they have reached the limit of companies and people to sell their products to. This, of course, is not true and hardworking salespeople are trying to find a solution to the problem by targeting the right group with the help of Online Lead Generation.Businesses today are heavily depended on Lead Generation as it enables the websites of such businesses to generate more traffic which may lead to the further conversion of such found Leads into Customers. This leads to an increase in conversion rates helping a business gain huge profits in the process. Google has made the process of connecting the consumers and the providers very simple helping the prospects find exactly what they need online and also for the providers to showcase their products and let the world know how different their products and services are from their competitors.So, when a potential client is looking out for something they need and your website distinctly grabs the attention of the client the chances of conversion shoot up sky-high automatically. A quality and funneled lead generation process will definitely make it easier on both the client and the business side by getting exactly what they need online.
1) Content Marketing:
“ Content is King”, this was the topic of the essay which was written by Bill Gates and was published on Microsoft Website. He stated in it “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting”. And these words are coming true after nearly two decades after as blogging and content marketing are the very best methods of generating leads. Content marketing attracts and provides knowledge to the interested audience about what you. The business has to offer to the audiences. What this does is that it makes the work of the sales team a bit easier by helping them gather relevant leads with prior knowledge of their products and services.
2) Social Media Marketing(SMM):
Social media is rising and is probably the most widely recognized platform to promote your business. Through social media means it is easy to get quick popularity and also to know the potential leads which is very necessary. SMM(Social Media Marketing) has increased its reach from being just a means to connect people online to become the biggest hub of connecting people to the products and services they need.
4) SEO(Search Engine Optimization):
Search Engine Optimization(SEO) is an essential process that is done to rank websites. The Better the rank of your website the greater the chances are of a business website to be visited by bigger and relevant traffic. More traffic means more leads and if these leads get converted than there is no stopping your business from reaching new heights.
Lead generation is very cost-effective and results in providing solutions to all businesses who are facing problems in raising the bar of their business. Generating Leads also helps a company build a tighter relationship between the sales and the marketing team as they have to work with each other side by side for the development of their company and themselves as well.