Marketing

What is Brand Awareness and Why does it Matter?

What is brand awareness and why does it matter?Channel: Digital MarketingMarketing and sales are important aspects, but brand awareness has an underrated role toplay in driving sales. In fact, 82% of consumers searching online favor brands that theyknow.Most marketers will highlight brand awareness as a crucial cornerstone of their digitalmarketing and lead generation strategy. The …

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Cold Calling

Cold Calling. Is it a proven marketing method or a lost art form?🤔Written by Marleen Swanepoel Cold calling has been a staple marketing tool for years. Selling techniques have always made use of similar tactics, to get in touch with new clients. To make them aware of your product or service, from door-to-door salesmen to …

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